Speaker Leader Builder Advocate Father Changemaker Executive Resilient Speaker Leader Builder Advocate Father Changemaker Executive Resilient
Khary Penebaker, keynote speaker and business executive
About Khary

Executive. Speaker. Advocate.

Nearly 30 years building companies, leading teams, and showing up for the work that matters. From the job site to the convention stage.

The Story
My mother died by suicide with a gun when I was 20 months old. For 36 years I didn't talk about it. When I finally did, everything changed.

That silence ran through everything. How I led. How I built businesses. How I showed up when things got hard. I carried it through a career that went from rooftops to boardrooms.

I founded Penebaker Enterprises in 2002, a commercial roofing and sheet metal company I grew to $15 million with 50 employees before it closed. From there I joined Metal-Era as Director of Product Management and then Director of Strategic Business Development, where I took their Roof Edge Systems line from $350K to $1.5 million. Then I became President of Roofed Right America and grew it from $6 million to over $35 million with 180 people across five states.

Breaking my silence about my mother Joyce opened a door I didn't know was there. A congressional run. Two speeches at the Democratic National Convention. A personal essay in TIME Magazine. Years of advocacy with Everytown for Gun Safety. None of it was part of a plan.

I'm now Regional General Manager at Great Day Improvements, overseeing four markets in the Upper Midwest. I speak to audiences about leadership, resilience, and what it takes to build something from nothing.

Watch

Choosing family over advocacy

Career

Built from the ground up

1979
Loss that shaped everything
Cincinnati, Ohio
My mother Joyce died by suicide with a gun when I was 20 months old. That loss became the foundation for everything I fight for today.
Baby Khary with his mother Joyce, 1978

With my mother Joyce, 1978

1979
1991
1991
Growing up in Cincinnati
Cincinnati, Ohio
Raised without a mother but never without drive. Sports, school, and figuring out who I was going to be.
Khary Penebaker freshman year high school photo

Freshman year, Cincinnati

Late 1990s
College athlete
University track
Competed in track while building the discipline and work ethic that would carry me through everything that came next.
Khary Penebaker running college track

College track, late 1990s

1997
2000
Early 2000s
Finding my path
Early career
Before roofing, before politics. Exploring what was possible, building confidence, and learning how to show up.
Khary Penebaker modeling photo, early 2000s

Modeling days, early 2000s

2002 - 2011
CEO & President
Penebaker Enterprises
Built a commercial roofing and sheet metal fabrication company from scratch. Grew it to $15M annual revenue with 50 union craftworkers across Wisconsin.
Khary Penebaker during Penebaker Enterprises days

Penebaker Enterprises days

2002
2011 - 2013
Director of Product Management & Strategic Business Development
Metal-Era
Doubled Roof Edge Systems sales past $1.4M. Rebuilt distribution network, launched Certified Contractor Program, delivered 100+ CEU courses to architects.
Metal-Era logo

Waukesha, WI

2011
2014
2014 - 2024
President
Roofed Right America
Took a $5M roofing operation and built it to $35M+ revenue. Five states, 180 employees, $100M+ in cumulative sales.
Khary Penebaker with Roofed Right America leadership team
Featured in BizTimes Milwaukee (2017)
2016
Congressional Candidate, DNC Speaker & Presidential Elector
Wisconsin 5th District
Ran for Congress. Spoke at the Democratic National Convention in Philadelphia. Featured in TIME Magazine. Presidential Elector for Hillary Clinton.
Khary Penebaker on the campaign trail
On the campaign trail, 2016
2016
2020
2020
Presidential Elector, DNC Speaker & Everytown Fellow
National Advocacy
Presidential Elector for Joe Biden. Returned to the Democratic National Convention stage. Named an Everytown for Gun Safety Fellow. Board President of Planned Parenthood of Wisconsin C4.
Khary Penebaker signing Electoral College vote documents at the Wisconsin State Capitol, 2020
Signing the Electoral College vote at the Wisconsin State Capitol, 2020
2025 - Present
Regional General Manager
Great Day Improvements
Leading four markets across the Upper Midwest: Chicago, Madison, Milwaukee, and Minneapolis.
Now
What drives me

Principles I lead by

These aren't corporate talking points. They're lessons from building companies, losing people, running for office, and showing up every day for something bigger than a quarterly number.

01
Show up honest
Authenticity isn't a strategy. It's the baseline. I spent 36 years hiding the hardest part of my story. When I stopped hiding, everything got better.
02
Build with people, not above them
I've led teams of 5 and teams of 180. The approach is the same: trust first, accountability always, and never ask someone to do something you wouldn't do yourself.
03
Do the hard thing
Running for Congress in a district no one thought I could win. Talking about my mother on national television. Walking onto a job site that's falling apart. The hard thing is usually the right thing.
04
Measure what matters
Revenue is easy to count. Culture is harder. I pay attention to both. A $35M company means nothing if people don't want to work there.
05
Use your platform
82K followers, two convention speeches, and a seat at tables most people never see. None of it matters if I'm not using it to push for something bigger than myself.
06
Never stop building
Companies, teams, movements, relationships. The work is never finished. You just get better at knowing which foundations matter.
Khary and Anne on the beach

With Anne

Beyond the stage

Father. Partner. Midwesterner.

Born in Cincinnati, grew up in Milwaukee, live in Waukesha now. Three kids: Josie, Kyan, and Sydney. Getting married to Anne Kirschling this November.

Life outside work is not really outside work. It's just a different kind of busy. Someone always needs something, and honestly that's fine. I bring the same focus to a Saturday with my kids that I bring to anything else.

Location
Waukesha, WI
Education
UW-Milwaukee
2x DNC Convention Speaker
TIME Magazine Contributor
Everytown Gun Safety Fellow
$35M+ Revenue Built
180+ Employees Led
CBS Bloomberg PBS
OSHA Certified
GAF Certified Contractor
2x DNC Convention Speaker
TIME Magazine Contributor
Everytown Gun Safety Fellow
$35M+ Revenue Built
180+ Employees Led
CBS Bloomberg PBS
OSHA Certified
GAF Certified Contractor
Areas of expertise

What I know best

Leadership Under Pressure Scaling Construction Companies Commercial Roofing & Sheet Metal Home Improvement Operations Gun Violence Prevention Resilience & Team Building Workforce Development Skilled Trades Corporate Culture Accountability Systems P&L Management Multi-State Operations
OSHA 10-Hour Safety Training
Completed twice
OSHA 30-Hour Safety Training
Completed twice
Asbestos Supervisor Training
EPA / State-Accredited
GAF Certified Roofing Contractor
GAF Materials Corporation
BizTimes Master Mettle Award
BizTimes Milwaukee, 2017

Want Khary at
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Keynotes on leadership, resilience, and gun violence prevention. Standing ovations, not polite applause.

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