After 20 years building teams in construction and home improvement, I can tell you the industry does not have a hiring problem. It has a leadership problem. Here is what needs to change.
I grew Penebaker Enterprises from $1.5M to $15M in nine years with 50 employees. These are the leadership lessons I learned the hard way on commercial rooftops, not in a boardroom.
I have walked into broken teams three times in my career. The first time, at Penebaker Enterprises, I broke the team myself through poor hiring decisions and then had to fix it.
Physical presence and real connection are not the same thing. From managing teams in four cities, the real issue is intentional communication, not office location.
Every team culture problem I have ever encountered can be traced back to a conversation that should have happened and did not. A manager who noticed a pattern of missed deadlines but kept waiting for it to fix itself.
When Penebaker Enterprises had 12 employees, accountability was simple. I knew everyone. I knew what they were working on. I could walk a job site and see whether the work met our standards. If something was off, I had the conversation that day.
A bad quarter does not just show up in the financials. It shows up in the hallway. In the way people avoid eye contact during meetings. In the silence where there used to be banter.
Quiet quitting isn’t laziness. It’s your best employees telling you their extra effort doesn’t matter. Fix the recognition and you fix the problem.
I started with a truck and a phone. Nearly 30 years later, I’d built and led real operations across multiple markets. Here are the leadership lessons that got me there.
Lessons from building and leading high-performing teams across several markets. How to hire, lead, and develop teams that perform.