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Authority vs influence: why new executives confuse the two

Authority vs influence: why new executives confuse the two

June 17, 2026

You got the title. The org chart says you are in charge. You walked into the meeting expecting people to move, and they did not. That gap between authority and influence is where most new executives spend their first painful year.

TL;DR: Authority is what your title gives you. Influence is what people give you. New executives reach for authority because it is faster, then wonder why nothing actually changes. Authority gets compliance. Influence gets commitment. The two are built differently, and you need both. Most leaders do not learn the difference until something important breaks.

The day I figured out the difference

Years ago I sat in a meeting where I had the title, the org chart authority, and a clear directive. I said what I wanted done. Heads nodded. Two weeks later, nothing had moved. Not slow progress. Nothing.

I went back and talked to one of the guys in the room. Smart, capable, twenty years in the trade. I asked him straight up why nothing happened. He did not blink. He said, “We were waiting to see if you meant it.”

That was the moment. They were not refusing. They were not lazy. They were running the math every team runs on every new executive. Is this person going to be here in six months. Do they actually understand what we do. Are they going to back us up when something goes sideways. Until that math came back positive, the directive did not exist.

Authority told them to move. Influence is what would have actually moved them. I had one. I had not earned the other.

What authority actually is, and what it is not

Authority is positional. It comes with the role. The minute the comp letter is signed, you have it. You can hire. You can fire. You can approve budgets, kill projects, and call meetings nobody wants to attend. None of that requires anyone to like you, respect you, or believe in you.

Authority works fast in two situations. Crisis, when speed matters more than alignment. And process, when the rules are already clear and someone just needs to enforce them. Outside those two cases, authority gets you compliance. People do the minimum. They check the box. They protect themselves.

Here is what authority cannot do. It cannot make a senior estimator stay late to fix a bid you are worried about. It cannot make a project manager call you on a Saturday because something feels off. It cannot make a field crew tell you the truth about why a job is behind. Those are influence behaviors, and no title in the world produces them.

The trap is that authority feels like progress. You said the thing. The meeting ended. The slide deck got approved. You can mistake motion for momentum for a long time before the gap shows up. Usually it shows up in a number you did not expect, or a person who quietly left.

What influence actually is, and how it gets built

Influence is the answer to a question people are asking about you whether they say it out loud or not. The question is, do I trust this person with my time, my reputation, and my career. If the answer is yes, they commit. If the answer is no, they comply. If the answer is unclear, they wait.

Influence is built three ways. None of them are fast.

First, you do what you said you were going to do. Small promises count more than big ones in the first ninety days. If you told someone you would get back to them by Thursday, get back to them by Thursday. If you said you would look into something, look into it and report back even if the answer is “I still do not know.” People are not measuring your IQ. They are measuring your follow-through.

Second, you take the hits in public. When something goes wrong, especially something you signed off on, you eat it in front of the team. Not with theater. Not with a long speech about ownership. Just plainly. “That was my call, it did not work, here is what we are doing next.” People remember who covered for them and who threw them under the bus. That memory is permanent.

Third, you listen long enough to actually learn something. New executives love to talk. The first week is usually a tour of the new person’s resume and vision. The teams who already work there have seen this movie. The ones who build influence skip the tour, ask better questions, and spend the first month understanding why things are the way they are before trying to change them. The phrase that earns the most credit early is, “Walk me through how this actually works.”

Why new executives reach for the title

Because they are scared, mostly. Nobody admits this. Everybody feels it.

You took a new role. You probably moved up a level. You are not sure yet what you do not know. There is pressure to show results fast, because boards and CEOs and parent companies want to see a return on whatever they paid to bring you in. The fastest visible move you can make is to use the authority you already have. Reorg something. Kill a program. Mandate a new tool. Send a memo.

It feels like leadership. It is actually a tell. Experienced teams read it instantly. They see a person who does not yet understand the room reaching for the only lever they know they can pull. Compliance goes up. Commitment goes down. The numbers might even move for a quarter. Then they regress, and you cannot figure out why.

I started a new role this year. Division President at MetalMaster-RoofMaster. I have run companies before. I have grown a sheet metal business from 1.5 million to 15 million in revenue. None of that history matters to the people I work with now. They are running the same math the guy in that old meeting was running. Until that math comes back positive, my title is just a title. I know that. So I am spending the first chapter on questions, not directives. There will be a time for directives. This is not it.

Where the gap shows up most

Two places. Hard meetings and honest performance conversations.

In a hard meeting, authority can force a decision, but it cannot force the room to actually execute on it. You will see this when a decision gets made, everyone agrees, and then nothing happens. That is influence absence in real time. People walked out of that room and did not believe the decision was real, or did not believe you would still own it next week, or did not believe their concern was actually heard. Authority closed the meeting. Influence would have closed the loop.

In a performance conversation, authority can deliver the message. It cannot make the message land. Telling somebody their work is not good enough requires a level of trust that the title alone does not provide. If the person on the other side of the desk does not believe you understand their job, or does not believe you are being fair, or does not believe you have their back when they fix it, the conversation becomes a transaction. They will update the resume and stop trying. You will have technically given the feedback. Nothing will improve.

This is why senior people quietly leave new leaders. Not because of one moment. Because of the steady accumulation of conversations that should have moved them and did not, because there was nothing under the words.

The practical takeaway

If you are new in an executive role, or about to be, here is the short version of what I would tell myself walking in.

  1. Ask, do not tell, for the first ninety days. Ask what works. Ask what does not. Ask what the last three leaders got wrong. Take notes. Refer back to them. People notice when you remember what they said.
  2. Make small promises and keep them. Your first wins are not strategic. They are reliability. Be the person who does the small thing on time. The big things get easier after that.
  3. Eat the first public mistake yourself. Something will go wrong in the first six months. Own it cleanly and quickly. That single moment does more for your influence account than six months of good behavior.
  4. Use authority only when the situation actually requires it. Safety. Ethics. A hard deadline with real consequences. Outside of that, ask. The lever stays sharper when you do not pull it for everything.
  5. Build influence with the people two levels down. Not just your direct reports. The field crew, the estimators, the admin staff. They run the company. If they trust you, the directs will follow. If they do not, the directs cannot save you.
  6. Stop talking about your old wins. Nobody cares yet. They will care later, after you have a few wins here. Until then, the resume tour just sounds defensive.

None of this is fast. That is the point. Authority is immediate and shallow. Influence is slow and deep. You need both, but you only get handed one of them. The other you build.

How long this actually takes

If you do it right, you start seeing real influence land around month six. Not a finish line. A waterline. People stop testing you and start using you. They bring you the real problems, not the polished ones. They tell you bad news earlier. They argue with you instead of nodding and walking out.

If you do it wrong, you can spend two years in the role and still be giving directives nobody quite executes on. By that point most leaders blame the team. Sometimes the team is the problem. More often, the leader never closed the gap.

I have watched this from both sides. As the new guy, more than once. As the senior person watching a new guy figure it out, or fail to. The ones who figured it out did it on purpose. They knew the difference. They put in the work on the slow side instead of pulling the fast lever.

If you are stepping into a new executive role and you want to talk through how to handle the first ninety days, or you are leading a team that needs a frank conversation about what real leadership under pressure looks like, book me to speak. I have done this in front of executive teams, association rooms, and leadership offsites. The honest version of this conversation is the one that actually moves people.

Khary Penebaker

About Khary Penebaker

Khary Penebaker is Division President at MetalMaster-RoofMaster, the Upper Midwest division of Wolkow Braker Roofing Corp. He previously built Roofed Right America from startup to $35M+ in revenue with 180 employees (2014-2025) and founded Penebaker Enterprises, growing it from $1.5M to $15M. A gun violence prevention advocate and former Everytown for Gun Safety Fellow, Khary brings two decades of leadership in commercial roofing, architectural sheet metal, and civic engagement.

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Common questions

What is the practical difference between authority and influence at work?

Authority comes from your title and gets you compliance. People do what you say because they have to. Influence comes from trust and gets you commitment. People do what you say because they believe in it. Authority works in a crisis. Influence is what makes the other ninety percent of the job actually function.

How do you build influence when you are new to a leadership role?

Three things. Do what you said you were going to do, especially the small stuff. Take the hit in public when something goes wrong on your watch. Listen long enough to actually understand how the work gets done before you try to change it. None of these are fast, and that is the point. Real influence is slow and deep.

Why do people resist directives from executives they do not respect?

Because compliance and commitment are different. Without trust, people do the minimum required to not get in trouble, then stop. They protect themselves. They wait to see if you will still be in the role in six months. The directive is not the problem. The relationship under the directive has not been built yet.

How long does it take to build real influence in a new role?

If you are deliberate about it, around six months before you feel a real shift. People start bringing you the real problems instead of the polished version. They tell you bad news earlier. They argue with you instead of nodding and walking out. If you skip the work, you can spend two years in the role still giving directives nobody quite executes on.