I’ve heard it a thousand times. “Some people are just natural leaders.”
I don’t buy it. Not for a second.
After nearly 30 years in the construction industry, after building companies from the ground up, after leading large teams across multiple markets, I can tell you this with certainty: great leaders are built. Every single one of them. The ones who look “natural” just started building earlier.
TL;DR: Research from Exec.com shows only about 10% of people are natural leaders, with another 20% showing high potential that requires development. The global leadership development market hit $366 billion in 2025, yet organizations still report significant leadership gaps (DDI, 2025). Leadership isn’t genetic. It’s built through discomfort, failure, feedback, and intentional practice. These are the five experiences that shaped mine.
Why is the “born leader” myth so persistent?
CMI research found that 82% of managers in leadership positions had no formal management training, what they call “accidental managers.” The “born leader” myth is comfortable. It lets people off the hook. If leadership is genetic, then you either have it or you don’t. No need to put in the work. No need to face the uncomfortable growth that real leadership demands.
But that’s not how it works. Leadership is a skill. Like any skill, it’s developed through practice, failure, and intentional effort. I wasn’t born knowing how to run a multi-market operation. I learned it one painful lesson at a time.
What did my own building process look like?
Organizations that invest in leadership development see a $7 return for every $1 spent, according to the Center for Creative Leadership. My returns came the hard way. When I started in construction in 1996, I wasn’t leading anyone. I was learning the trade. Showing up. Doing the work. Watching how the people above me handled pressure, conflict, and decisions.
When I founded the construction company I built in 2002, I thought I was ready to lead. I wasn’t. Growing that company from $1.5M to $15M taught me that knowing the work and leading the people who do the work are two completely different things.
I made every mistake in the book. I micromanaged. I avoided hard conversations. I hired for skill and ignored character. Every one of those failures taught me something I couldn’t have learned from a book or a seminar.
The five experiences that built me as a leader
DDI’s 2025 Global Leadership Forecast found that a large majority of organizations report a meaningful leadership gap. The gap isn’t because of genetics. It’s because not enough leaders are getting the experiences that build them. Looking back, five specific experiences shaped my leadership more than anything else.
1. Firing someone I liked. Picture this: a crew member who is a great person but consistently underperforms. You keep them on because you like them. The rest of the team notices. Morale drops. Accountability disappears. The lesson I took from situations like that is that leadership isn’t about being liked. It’s about doing what’s right for everyone, including the person who needs to hear hard news.
2. Losing a major contract. I’ve lost bids I was sure we’d win. The temptation is to blame the client, the competition, the economy. But when I sat with the actual proposal, the real reasons usually showed up clearly. Complacency. Sloppy assumptions. That kind of loss teaches you that the enemy of excellence isn’t external. It’s internal.
3. Having a team member call me out. A foreman told me once that I was making promises to clients that the crews couldn’t deliver. He was right. I was selling timelines that ignored reality. That conversation taught me to listen to the people closest to the work. They know things you don’t.
4. Scaling across multiple markets. When I helped grow my roofing company significantly, I had to learn a completely new style of leadership. You can’t be in every room. You have to build systems and trust people to run them. That’s a different muscle than managing a single crew.
5. My advocacy work. Fighting for gun violence prevention taught me about leading with purpose. In business, the stakes are revenue and reputation. In advocacy, the stakes are lives. That perspective changed how I show up in every room.
What actually builds a leader?
Gallup research shows that managers account for at least 70% of the variance in team engagement across business units. That gap points to a development problem, not a talent shortage. Based on my experience, none of what builds leaders is genetic.
Discomfort. You don’t grow in your comfort zone. Every leap I’ve made as a leader came after a period of being deeply uncomfortable. Starting a company. Entering a new market. Having a conversation I’d been avoiding. Growth lives on the other side of discomfort.
Failure. Not the kind you read about in motivational posts. Real failure. The kind that costs you money, relationships, and sleep. The leaders I respect most aren’t the ones who never failed. They’re the ones who failed and came back smarter.
Feedback. You need people around you who will tell you the truth. Not what you want to hear. The truth. If everyone around you agrees with everything you say, that’s not leadership. That’s an echo chamber.
Repetition. Leadership is daily. It’s how you handle the Monday morning crisis. The Friday afternoon conflict. The Tuesday meeting where nothing exciting happens but your team needs to see you showing up. Consistency builds trust. Trust builds teams.
Self-awareness. The best leaders know their weaknesses. They don’t pretend to have all the answers. They hire people who are smarter than them in specific areas and get out of the way. I wrote about this in How I Build High-Performing Teams Across 4 Markets.
Does the research back this up?
Google’s Project Oxygen analyzed thousands of internal performance reviews and found that the best managers practiced specific behaviors: coaching, communicating, and empowering. None of those are innate traits. Research consistently shows that leadership effectiveness is more strongly predicted by experience and deliberate practice than by personality traits.
The U.S. military, which has one of the most sophisticated leadership development systems in the world, operates on the fundamental premise that leaders are made through training, mentorship, and progressive responsibility. If the institution that produces more leaders than any other believes leadership is built, maybe we should listen.
The bottom line
If you’re waiting to feel ready to lead, stop waiting. You’ll never feel ready. Leadership is built in the doing.
Take on the project nobody wants. Have the conversation you’ve been avoiding. Ask for honest feedback and actually listen to it. Volunteer for something that scares you. These are the reps that build leaders.
You weren’t born a leader. Neither was I. But you can build yourself into one. I’m proof of that.
Want to connect on leadership? Find me on LinkedIn or check out my Experience page to see the full journey.
Common questions
Are great leaders born or made?
Research from Exec.com estimates that only about 10% of people are natural leaders, with 20% showing high potential that needs development. The remaining 70% can develop leadership skills through intentional practice, mentorship, and experience. Google’s Project Oxygen confirmed that the best managers practice specific learnable behaviors, not innate traits. Leadership is a skill that gets built over time.
What is the best way to develop leadership skills?
Five things build leaders more than anything else: discomfort (taking on challenges that stretch you), failure (real setbacks that force growth), feedback (people who tell you the truth), repetition (showing up consistently), and self-awareness (knowing your weaknesses). Organizations investing in leadership development see a $7 return for every $1 spent (CCL), confirming that leadership is developed, not discovered.
Why do so many organizations have a leadership gap?
DDI’s research consistently shows a majority of organizations report a leadership gap. CMI research shows 82% of managers had no formal training. The problem isn’t a shortage of talent. It’s a shortage of development. Most companies promote people based on technical skill, then wonder why they struggle to lead. Intentional development, not promotion alone, closes the gap.
Common questions
What leadership experience does Khary Penebaker bring to his keynotes?
Khary grew a construction company from $1.5M to $15M in revenue with 50 employees, then helped scale another company to $35M+ with 180 employees. His leadership lessons come from real operational experience.
What industries does Khary Penebaker speak to about leadership?
Khary speaks to audiences across industries including construction, manufacturing, corporate, nonprofit, and association events. His leadership principles apply universally.
How is Khary Penebaker's leadership keynote different from other speakers?
Khary combines hands-on business building experience with personal resilience. He does not teach theory. He shares what actually worked while scaling multimillion-dollar operations.
Keep Reading
Last updated: June 28, 2026